COOKIE POLICY

Last updated October 6, 2024

This Cookie Policy explains how Maple Prime Beauty LLC (“Maple Prime”, “Company”, “we”, “us”, and “our”) uses cookies and similar technologies to recognize you when you visit this website, the https://mapleprime.com/ website, as well as any other media form, media channel, mobile website or mobile application related, linked, or otherwise connected thereto and services provided thereby (collectively, the “Product”). It explains what these technologies are and why we use them, as well as your rights to control our use of them.

In some cases, we may use cookies to collect personal information, or information that becomes personal information if or when we combine it with other information.

What are cookies?

Cookies are small data files that are placed on your computer or mobile device when you visit a website. Cookies are widely used by website owners in order to make their websites work, or to work more efficiently, as well as to provide reporting information.

Cookies set by the website owner (in this case, us) are called “first party cookies.” Cookies set by parties other than the website owner are called “third-party cookies.” Third-party cookies enable third party features or functionality to be provided on or through the website (e.g., advertising, interactive content and analytics, etc.). The parties that set these third party cookies can recognize your computer both when it visits the website in question and also when it visits certain other websites.

Why do we use cookies?

We use first and third party cookies for several reasons. Some cookies are required for technical reasons in order for our Product to operate, and we refer to these as “essential” or “strictly necessary” cookies. Other cookies also enable us to track and target the interests of our users to enhance the experience on our Product. Third parties serve cookies through our Product for advertising, analytics and other purposes, which is described in more detail below.

The specific types of first and third party cookies served through our Product and the purposes they perform are described below (please note that the specific cookies served may vary depending on the specific online properties you visit):

How can I control cookies?

You have the right to decide whether to accept or reject cookies. You can exercise your cookie rights by setting your preferences in the Cookie Consent Manager. The Cookie Consent Manager allows you to select which categories of cookies you accept or reject. Essential cookies cannot be rejected as they are strictly necessary to provide you with services.

The Cookie Consent Manager can be found in the notification banner and through links on our Product. If you choose to reject cookies, you may still use our website though your access to some functionality and areas of our Product may be restricted. You may also set or amend your web browser controls to accept or refuse cookies. As the means by which you can refuse cookies through your web browser controls vary from browser-to-browser, you should visit your browser’s help menu for more information.

In addition, most advertising networks offer you a way to opt out of targeted advertising. If you would like to find out more information, please visit http://www.aboutads.info/choices/ or http://www.youronlinechoices.com.

What about other tracking technologies, like web beacons?

Cookies are not the only way to recognize or track visitors to a website. We may use other, similar technologies from time to time, like web beacons (sometimes called “tracking pixels” or “clear gifs”). These are tiny graphics files that contain a unique identifier that enable us to recognize when someone has visited our Product or opened an e-mail including them. This allows us, for example, to monitor the traffic patterns of users from one page within a website to another, to deliver or communicate with cookies, to understand whether you have come to the website from an online advertisement displayed on a third-party website, to improve product performance, and to measure the success of e-mail marketing campaigns. In many instances, these technologies are reliant on cookies to function properly, and so declining cookies will impair their functioning.

Do you serve targeted advertising?

Third parties may serve cookies on your computer or mobile device to serve advertising through our Product. These companies may use information about your visits to this and other websites in order to provide relevant advertisements about goods and services that you may be interested in. They may also employ technology that is used to measure the effectiveness of advertisements. This can be accomplished by them using cookies or web beacons to collect information about your visits to this and other sites in order to provide relevant advertisements about goods and services of potential interest to you. The information collected through this process does not enable us or them to identify your name, contact details or other details that directly identify you unless you choose to provide these.

How often will you update this Cookie Policy?

We may update this Cookie Policy from time to time in order to reflect, for example, changes to the cookies we use or for other operational, legal or regulatory reasons. Please therefore re-visit this Cookie Policy regularly to stay informed about our use of cookies and related technologies.

The date at the top of this Cookie Policy indicates when it was last updated.

Where can I get further information?

If you have any questions about our use of cookies or other technologies, please email us at support@mapleprime.com.

Cookies we collect

Essential website cookies:

These cookies are strictly necessary to provide you with services available through our Product and to use some of its features, such as access to secure areas.

Name	Function	Duration
_ab	Used in connection with access to admin	2y
_secure_session_id	Used in connection with navigation through a storefront	24h
_shopify_country	Used in connection with checkout	Session
_shopify_m	Used for managing customer privacy settings	1y
_shopify_tm	Used for managing customer privacy settings	30min
_shopify_tw	Used for managing customer privacy settings	2w
_storefront_u	Used to facilitate updating customer account information	1min
_tracking_consent	Tracking preferences	1y
C	Used in connection with checkout	1y
Cart	Used in connection with shopping cart	2w
cart_currency	Used in connection with shopping cart	2w
cart_sig	Used in connection with checkout	2w
cart_ts	Used in connection with checkout	2w
cart_ver	Used in connection with shopping cart	2w
checkout	Used in connection with checkout	4w
checkout_token	Used in connection with checkout	1y
dynamic_checkout_shown_on_cart	Used in connection with checkout	30min
hide_shopify_pay_for_checkout	Used in connection with checkout	Session
keep_alive	Used in connection with localization	2w
master_device_id	Used in connection with merchant login	2y
previous_step	Used in connection with checkout	1y
remember_me	Used in connection with checkout	1y
secure_customer_sig	Used in connection with customer login	20y
shopify_pay	Used in connection with checkout	1y
shopify_pay_redirect	Used in connection with checkout	30min or 1y depending on value
storefront_digest	Used in connection with customer login	2y
tracked_start_checkout	Used in connection with checkout	1y

Performance and functionality cookies:

These cookies are used to enhance the performance and functionality of our Product but are non-essential to their use. However, without these cookies, certain functionality (like videos) may become unavailable.

Analytics and customization cookies:

These cookies collect information that is used either in aggregate form to help us understand how our Product is being used or how effective our marketing campaigns are, or to help us customize our Product for you.

Name	Function	Duration
_landing_page	Track landing pages	2w
_orig_referrer	Track landing pages	2w
_s	Shopify analytics	30min
_shopify_d	Shopify analytics	Session
_shopify_s	Shopify analytics	30min
_shopify_sa_p	Shopify analytics relating to marketing and referrals	30min
_shopify_sa_t	Shopify analytics relating to marketing and referrals	30min
_shopify_y	Shopify analytics	1y
_y	Shopify analytics	1y
_shopify_evids	Shopify analytics	Session

In addition to the foregoing, we use at least the following cookies set by Google Analytics, which is a Google product that helps site and app owners understand how people engage with a service by using a set of cookies to collect information and report site usage statistics without personally identifying individual visitors to Google

Name

Function

Duration

Enables GA to distinguish one user from another

Advertising cookies:

These cookies are used to make advertising messages more relevant to you. They perform functions like preventing the same ad from continuously reappearing, ensuring that ads are properly displayed for advertisers, and in some cases selecting advertisements that are based on your interests.

Unclassified cookies:

These are cookies that have not yet been categorized. We are in the process of classifying these cookies with the help of their providers.